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Discussion Question Chapter 12

Discussion Question Chapter 12

Q Instructions Write a post for the Discussion Forum on this topic, addressing the questions below. You may use either a written paragraph or bullet point format. Part 1 should be 2–3 paragraphs in length or an equivalent amount of content in bullet point form. Responses to your classmates’ posts should be 1–2 paragraphs or several bullet points in length. Part 1: Distribution Strategy What is your current distribution strategy? What missed opportunities or disconnects are you seeing in this distribution approach? Make recommendations about your future distribution strategy based on the following: • What are the best distribution channels and methods for you to use, and why? • Will you have a retail outlet and if so, where will it be located? • In what geographic area(s) will your product/service be available? Part 2: Respond to Classmates’ Posts After you have created your own post by Wednesday, look over the discussion forum posts of your classmates and respond to at least two of them. Part 3: Incorporate Feedback Review the feedback you receive from your classmates and your instructor. Use this feedback to revise and improve your work before submitting it as part of the “Complete Marketing Plan” assignment.

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Three main distribution channels are productive to Nike’s products and these are wholesale distribution to international markets, direct to customer sales, and retail shops. These three channels will make it easy to get in touch with different categories of customers, not restricted by location. Having the product in wholesale to the international market will reduce the cost of transportation and avail potential customers around the world access to the product because it is a global product. The customers in the local environment can easily get the products purchased directly from the company or the company’s retail stores.